MARKETING OFFICER

PURPOSE: Responsible for overseeing the internal and external marketing campaigns of a company. Identify products and markets, suggesting sales strategies and approaches, and measure the results of all the efforts.

Essential Functions

• Managing and developing marketing campaigns.
• Researching and analyzing data to identify and define audiences.
• Conducting promotional activities.
• Organizing and distributing financial and statistical information.
• Overseeing campaigns on social media.
• Evaluating the effectiveness of campaigns.
• Reporting on trends and statistics across all digital media platforms.

Qualifications and Experience

• Bachelor’s degree in marketing, communications or related.
• 3 years’ work experience in marketing.
• Excellent interpersonal skills.
• Solid knowledge of market research techniques.
• Thorough knowledge of social media and web analytics.
• Solid understanding of research techniques.