PURPOSE: Responsible for overseeing the internal and external marketing campaigns of a company. Identify products and markets, suggesting sales strategies and approaches, and measure the results of all the efforts.
- Managing and developing marketing campaigns.
- Researching and analyzing data to identify and define audiences.
- Conducting promotional activities.
- Organizing and distributing financial and statistical information.
- Overseeing campaigns on social media.
- Evaluating the effectiveness of campaigns.
- Reporting on trends and statistics across all digital media platforms.
Qualifications and Experience
- Bachelor’s degree in marketing, communications or related.
- 3 years’ work experience in marketing.
- Excellent interpersonal skills.
- Solid knowledge of market research techniques.
- Thorough knowledge of social media and web analytics.
- Solid understanding of research techniques.